The company blog says:
"In Mandarin, X has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes X as the holder of precious things. It literally translates to "gourd", and in ancient times, [it] was hollowed out and used to hold precious things. The secondary meaning is "interactive recording." We saw both definitions as appropriate bookends and highly relevant to the mission of X."What's X? What's its relation to the 2009 Super Bowl?
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5 comments:
Not sure what the product is.. may be some new mobile phone..(android phone?)
Connection to the super bowl would be
its first ad was aired during Super Bowl 09
Hulu -> the commercial aired during the Super Bowl
NFL.com's interactive live video where you could choose the camera from which you want to see the game.
TiVo?
The answer is Hulu. The connection with SB was the famous Alec Baldwin ad last year, which led to a bump in its traffic.
Anonymous got it right, rest of you were pretty close.
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