Question for Sep 1

It is generally believed that the phrase X was coined in 2006. The phrase's origin may be onomatopoeic or derived from a juggling toy of the same name (see visual). In 2010 the phrase became very popular, with X being described as "a radical style that only evolved over the course of four years", arising from _____'s decision in 2006 that  "they weren't physical and tough enough to outmuscle opponents, so instead wanted to concentrate on monopolising the ball."

Identify X.